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Article: HER CIPHER Runway Show at TOP 100 USA AWARDS

fashion show


On July 22, 2023, history was made at the prestigious Top USA Awards event in Manhattan, New York, as HER CIPHER, a sustainable Ukrainian womenswear brand, presented a spectacular fashion show. The event, dedicated to recognizing the exceptional achievements of entrepreneurs with Ukrainian origins in the United States, showcased the unique book "Top 100 USA Entrepreneurs with Ukrainian Origins." Among the many highlights of the evening, the HER CIPHER fashion show stood out for its commitment to sustainability and its inspiring display of Ukrainian culture.


Sustainable Fashion with a Ukrainian Heart

HER CIPHER has been a trailblazer in the fashion industry, redefining the concept of sustainability and ethical practices. Founded by Ukrainian designer Sasha Troshchynska, the brand seamlessly combines traditional Ukrainian craftsmanship with modern, eco-conscious designs. The runway at the Top USA Awards event came alive with HER CIPHER's latest collection, adorned exceptional fit, elegant colors, and innovative eco-friendly fabrics. The decision to feature HER CIPHER at such a prestigious event reflects the growing importance of sustainable fashion and ethical choices in the industry.


Honoring Entrepreneurs and Celebrating Diversity

The Top USA Awards event brought together a diverse group of entrepreneurs with Ukrainian roots, all of whom have left an indelible mark on the American business landscape. As the honored nominees graced the runway as models for the HER CIPHER fashion show, the event took on a new level of significance. It became a celebration of their achievements, not only in the world of business but also in the world of fashion. The fusion of entrepreneurship and sustainable fashion exemplified by HER CIPHER exemplifies the spirit of unity and success within the Ukrainian community.


Fashion with a Purpose

HER CIPHER's participation in the Top USA Awards fashion show underlines the brand's commitment to making the world a better place through fashion. By promoting ethical practices, eco-friendly materials, and fair labor, HER CIPHER serves as a beacon of hope for a more sustainable fashion industry. The brand's collection showcased during the event reflects the deep connection to Ukrainian heritage, while also addressing the pressing need for environmental responsibility in fashion.

Nominees on the runway

During the spectacular fashion show presented by HER CIPHER at the Top USA Awards event, an inspiring and heartwarming touch was added as the models gracing the runway were none other than the honored nominees of the awards ceremony. These talented entrepreneurs with Ukrainian origins, who have made a significant impact on the business landscape in the United States, confidently showcased HER CIPHER's sustainable designs, symbolizing the spirit of unity and success within the Ukrainian community. The runway became a symbol of empowerment and celebration, highlighting not only the brand's commitment to sustainability but also the achievements and remarkable journeys of the esteemed nominees themselves. The combination of fashion and recognition truly made this event a memorable and extraordinary experience for all in attendance.


Inspiration for the Future

The Top USA Awards event not only recognized the remarkable achievements of entrepreneurs with Ukrainian origins but also left a lasting impression on the fashion industry and its potential to create positive change. HER CIPHER's runway presentation was more than just a fashion show; it was a powerful statement about the role of fashion in promoting sustainability and celebrating cultural heritage.



HER CIPHER's spectacular fashion show at the Top USA Awards event was a momentous occasion, combining the celebration of Ukrainian entrepreneurship with the promotion of sustainable fashion practices. The event brought together outstanding entrepreneurs, honoring their contributions to the business landscape in the United States. HER CIPHER's dedication to sustainability and ethical fashion served as a source of inspiration for both the fashion industry and the wider community. As we move towards a more conscious and inclusive future, brands like HER CIPHER continue to lead the way, proving that fashion can be a force for positive change.

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