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Who we are

HER CIPHER is your destination for sustainable fashion essentials, crafted with care and conscious choices for modern urban lifestyle. Founded in 2021 in New York we specialize in ethically made apparel created from the finest organic cotton, silk and wool embodying the essence of slow fashion and timeless elegance.

Our curated capsule collection reflects our dedication to sustainable garment production, emphasizing precise tailoring and a classic style. Our wardrobe is tailored for strong, passionate, and independent women who fearlessly challenge norms and drive positive change in society.

our mission

Sustainability is our core priority at HER CIPHER, and we are committed to upholding key values that include slow fashion approach, ensuring ethical practices and work conditions. We embrace minimalism and multifunctional design, eco-friendly materials, maintaining small-scale production, utilizing biodegradable, recycled and non-toxic fibers. 

All our items are meticulously designed in New York and produced at a small manufacture in Ukraine, maintaining a focus on quality and ethical practices

founder

Sasha Troshchynska Sasha Troshchynska is a Ukrainian fashion designer and stylist.

Her unwavering commitment to sustainability is evident in every aspect of her brand, uncompromising quality, and a perfect fit as the main goals for her clothing line. Sasha’s background in art and a passion for sculpture is reflected in her unique and distinct design approach, which is evident in her selection of fabrics, silhouettes, and overall style. As the founder, she continually experiments with innovative practices, mindfully and responsibly creating each new clothing piece.

press

chosen bY:

ALINA BAILKOVA

CHRYSTIE TYLER

SANNE VLOET

MARINA TESTINO

ROXANNE WIN

Alina Baikova

AMY LEFEVRE

YULIA HAYEK

MEGAN BLAKE IRWIN

sustainability blog

What Does Slow Fashion Mean For The Industry And Why It's Actually So Cool
capsule wardrobe

What Does Slow Fashion Mean For The Industry And Why It's Actually So Cool

What is Slow Fashion? What is Slow Fashion? In a world dominated by fast fashion and constant trends, slow fashion is the direct opposite of fast fashion. It focuses on sustainable practices, ethi...

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NYFW PRESAGE FASHION SHOW
fashion show

NYFW PRESAGE FASHION SHOW

Discover how HER CIPHER is revolutionizing the fashion industry with its sustainable approach, blending elegance and eco-consciousness.

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HER CIPHER Runway Show at TOP 100 USA AWARDS
fashion show

HER CIPHER Runway Show at TOP 100 USA AWARDS

HER CIPHER: Empowering Ukrainian Fashion and Sustainability at Top USA Award

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